You’ve probably heard this cliché before – your customers are not buying personal training, they’re buying YOU. But what, exactly, is it about you that they can’t find anywhere else? And how can we leverage this difference in your marketing and messaging to find more customers uniquely suited to your style of training?

In this exercise we will pinpoint some key differences between you and your competitors, so you know exactly where you stand among them and why!

Learning outcomes:

1. Study at least 5 of you closest competitors in your area.
2. Identify key strengths and weaknesses in each competitor.
3. Define your value to your customers .
4. Pinpoint how you differ from your competitors, both strengths, weaknesses, and value points.
5. Define at least 3 unique selling points in your business where you can leverage your strengths to communicate with potential customers.