Course Description

1 CEC with Fitness Australia

1 CPD with NZ Reps

Learn how to analyse your personal and business strengths, weaknesses, opportunities, and threats by completing a SWOT analysis on your business. Compare this to a second SWOT analysis on another business to understand how you stand out and what you offer that they do not.

The Learning Outcomes for This Module Include:

• Learn how to complete a SWOT table.

• Analyse the SWOT performed on a competing business

• Understand the differences between what you’re offering and what your competitors are offering.

• Brainstorm ideas on how to capitalise on those points of difference.

• Brainstorm ideas on how to compete more effectively with your competitors.