Confirmation bias is a person’s tendency to process information by looking for, or interpreting, information that is consistent with their existing beliefs¹. In this session we are going to be measuring rates of injury, weight loss or goal obtainment, conversion and retention rates, and more (if we have time) in your male versus female clients; to see whether or not our training methods really are equally as successful across the board as we think!

This course is for Trainers Who:

• Want to understand, truly understand whether or not their methods are getting their clients results.
• Suspect that there is a difference between men and women in how their bodies are responding to their training sessions.
• Want to uncover some gems around why people are cancelling their training, getting injured, or dropping out
• Believe that their clients achieving their goals in more important than their pride.
• Train women, and want to further investigate the variances in training men and women.

Learning Outcomes:

1. Understand confirmation bias

2. Determine how confirmation bias may affect our decision making in our business and with our clients

3. Measure whether or not our beliefs are actually true

4. Consider and analyse the results that are uncovered by measuring the rates of injury, weight loss or goal obtainment, conversion and retention rates.

5. Consider how this may change our practises going forward.